My favorite sport is soccer (football would be more correct!), so I decided to search “Soccer”. The list that I saw was immense, and I stopped scrolling cause it seems like thousands of posts. What I saw was users posting pictures of moments in soccer matches, the world cup, a soccer player, a team, a team’s crest, and so on. Every person was sharing pictures of his or her favorite moments in a soccer match, their favorite soccer teams, soccer events and anything that they cheer for, are loyal to, or just simply admire. Since each team and player believes in different values and each have different styles. It felt great to see such passion for players, teams and matches through they pictures they chose. Those sharing images of Lionel Messi (considered the best football player at the moment) probably admire his great dribbling skills, his speed, humbleness, technique, his unconditional loyalty to his club, and they would probably try to acquire some values through him. Every pic told something about the user that shared it, and everyone got together to share images of moments they enjoyed the most in any soccer match, without attacking and criticizing one another. They each contributed to one thing: passion for soccer.